Concertgoers Snap Up Liquid Death's Limited-Edition 'Mosh Pit Diaper'

The $75 faux leather accessory sold out quickly, catering to fans eager to avoid bathroom trips during gigs.

Liquid Death, a beverage company known for its edgy marketing, collaborated with Depend to create the 'Pit Diaper,' a black pleather incontinence product tailored for concertgoers.
Priced at $75, the limited-edition diaper featured metal spikes, chains, and key clips, designed to appeal to fans in mosh pits or crowded concert settings.
The product sold out within minutes, reflecting rising demand among fans who want to avoid missing parts of concerts due to long bathroom lines.
The idea stemmed from viral incidents and a growing trend of concertgoers opting for adult incontinence products during events like Taylor Swift's Eras Tour.
Drummer Ben Koller appeared in the product's promotional campaign, humorously embracing the unconventional design and functionality of the diaper.