Overview

• Liquid Death, a beverage company known for its edgy marketing, collaborated with Depend to create the 'Pit Diaper,' a black pleather incontinence product tailored for concertgoers.
• Priced at $75, the limited-edition diaper featured metal spikes, chains, and key clips, designed to appeal to fans in mosh pits or crowded concert settings.
• The product sold out within minutes, reflecting rising demand among fans who want to avoid missing parts of concerts due to long bathroom lines.
• The idea stemmed from viral incidents and a growing trend of concertgoers opting for adult incontinence products during events like Taylor Swift's Eras Tour.
• Drummer Ben Koller appeared in the product's promotional campaign, humorously embracing the unconventional design and functionality of the diaper.