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3h ago

Concanaco Reports 23,000+ Businesses Joined First 'Viernes Muy Mexicano' as 250,000 Stickers Rolled Out Nationwide

The campaign seeks to channel local spending to family businesses through recurring monthly promotions.

Participan en “Viernes muy mexicano” mil 500 negocios en BC: Marina del Pilar | Crédito: Especial
Gobierno de México presenta estrategia de "Viernes muy mexicano". Foto: Mario Jasso, Cuartoscuro
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Overview

  • Concanaco said more than 23,000 merchants took part in the Sept. 26 launch, with presence in all 32 states and 18 local activations.
  • Organizers distributed 250,000 official storefront stickers and listed offers on the viernesmuymexicano.com.mx portal.
  • Tamaulipas, Veracruz, Guanajuato, Puebla and Mexico City recorded the most registrations, with Ciudad Victoria, León, Puebla, Campeche and Puerto Vallarta leading promotions.
  • Cafés represented three in ten registrations, hardware and construction materials two in ten, and beauty and health one in ten.
  • President Claudia Sheinbaum joined a briefing with supportive governors, Baja California reported 1,525 participating businesses, and the next edition is scheduled for Oct. 31 with QR codes, a geolocated map and regional fairs.