Overview
- Concanaco Servytur estimates the 2026–2027 back‑to‑school season will generate 144,450 million pesos in economic activity and places the average spend for a basic‑education student at 6,044 pesos, about 7% above the prior cycle.
- The basic‑education year for 23.9 million students is scheduled to begin on 31 August, followed by roughly 5.5 million returning to upper secondary and 5.5 million to higher education, making the period a major consumer window for schools and retailers.
- The Confederation expects the season to directly benefit about 4.5 million commercial units, including stationery shops, bookstores, uniform and shoe stores, department stores and small businesses across the country.
- Profeco’s Ferias de Regreso a Clases 2026 and local chambers of commerce plan fairs and promotions that Concanaco says could offer discounts reported as high as 50% on items such as supplies, uniforms, backpacks and books.
- Concanaco frames its figures as estimates based on SEP, Profeco and INEGI inputs and warns families to plan purchases, compare prices, keep purchase receipts and favor formal vendors to secure guarantees and avoid budget stress that can push households toward credit.