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Compatibility, Not Caste, Now Drives India’s Matchmaking, Jeevansathi 2026 Finds

A decade of platform data and a fresh survey quantify a turn toward individual choice in arranged matches.

Overview

  • Users selecting caste as a strict filter fell from 91% in 2016 to 54% in 2025, while 90% say finding the right partner matters more than age or money.
  • The median age to begin partner search has shifted to 29, and once matched, 78% prefer to marry within six months, with 48% doing so within three months.
  • Financial expectations are changing, with 42% favoring equal contribution, only 8% supporting a sole breadwinner, and 87% of men comfortable with higher-earning wives.
  • Self-managed profiles rose from 67% to 77%, yet many still welcome family support, with 69% saying parental involvement makes the process easier.
  • Remarriage is gaining acceptance as profiles seeking a second marriage increased from 11% to 16%, and about 15% of interest in such profiles comes from never-married users.