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Committee-Driven Creative Decisions Undermined Madame Web, Dakota Johnson Says

She now stars in the rom-com Materialists following the flop

Dakota Johnson as Cassandra Webb in “Madame Web” (2024).
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Overview

  • In a recent Los Angeles Times interview, Dakota Johnson said the film’s failure “wasn’t my fault” and attributed its shortcomings to committee-driven creative decisions by people “without a creative bone in their body.”
  • Madame Web cost about $100 million to produce and grossed roughly the same worldwide, falling far short of the roughly three times budget typically needed to break even theatrically.
  • The 2024 Sony Marvel spin-off earned an 11 percent critic rating on Rotten Tomatoes, swept three Razzie Awards including Worst Picture and Worst Actress, and posted the lowest opening of any Spider-Man Universe film.
  • Johnson describes the experience as a learning opportunity, says she will not dwell on the setback and is now focused on promoting her upcoming film Materialists.
  • Her comments have reignited conversations about the challenges of female-led superhero movies and the impact of studio committee decision-making on big-budget projects.