Commerzbank Plans to Strengthen In-Branch Customer Advisory Services
The bank aims to enhance service quality at its 400 branches by hiring additional staff and integrating its online brand, Comdirect.
- Commerzbank will improve advisory services for private customers by increasing staffing levels, with a minimum of four full-time positions per branch planned.
- The staffing expansion will be achieved through internal reassignments and, where necessary, external hires at specific locations.
- The new customer service model is scheduled to launch in autumn 2025, following approval from employee representatives.
- While maintaining its current network of 400 branches, the bank acknowledges potential adjustments due to changing customer mobility and branch utilization rates.
- Plans are underway to better integrate the online brand Comdirect, exploring features like enabling mortgage applications directly through Comdirect accounts.