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Commanders Sell Limited Merchandise Using Retired 'Redskins' Marks

The team says limited use protects trademark rights by keeping retired marks in commercial circulation.

Overview

  • Investigative reporting found the Washington Commanders offering shirts and other items that feature the retired 'Redskins' name and logo in the team store.
  • The franchise told reporters it reintroduced the marks on a narrow, commercial basis to meet trademark law requirements that require active use to retain control of a mark.
  • Team officials say the items are tied to tribute collections honoring past players such as Art Monk, Darrell Green, and Sean Taylor and that this does not signal a return to the Commanders name.
  • The decision traces back to the 2020 investor and sponsor pressure that led the franchise to drop the 'Redskins' moniker and the 2022 rebrand, and the team frames the move as a way to prevent others from commercially exploiting the retired marks.
  • Watch for how sponsors, fans, and advocacy groups respond because the limited reintroduction could raise reputational and commercial risks even as the club seeks to preserve intellectual property and honor its history.