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Comics Unleashed Tops Kimmel and Fallon in Key 18–49 Demo

The demo win shows that low-cost, evergreen reruns can raise CBS’s late-night ad value during a repeat-heavy summer.

Overview

  • A Monday rerun of Byron Allen’s Comics Unleashed averaged 161,000 adults 18–49 on August 24, according to preliminary Live+Same‑Day Nielsen figures reported by LateNighter and TV Insider.
  • Despite the demo victory, Comics Unleashed remained third in total viewers for the 11:35 p.m. half hour with about 3.58 million viewers, behind Jimmy Kimmel Live! and The Tonight Show.
  • Week‑over‑week numbers show Comics Unleashed rose sharply—about +14.5% in total viewers and +84.5% in the 18–49 demo—while Kimmel and Fallon both posted declines for the same period.
  • Allen’s half‑hour shows are running evergreen repeats through September 21, and their non-topical format plus lower production costs helped the full two‑hour block outperform CBS’s August 2025 averages in younger demos.
  • The result matters to advertisers because the 18–49 demo drives ad rates, and it points to greater late‑night volatility this summer as guest hosts and repeats reshape where younger viewers tune in.