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Comfort, Value and Smash Burgers Lead 2026 Restaurant Trends, Association Says

A nationwide October survey of culinary professionals underscores wellness-focused choices, low- or no-alcohol drinks, plus eco-friendly packaging.

Overview

  • The National Restaurant Association released its 2026 What's Hot Culinary Forecast, drawing on responses from hundreds of chefs surveyed in October 2025.
  • Chief economist Dr. Chad Moutray identifies comfort and value as the primary forces shaping menu strategy for the coming year.
  • Smash burgers reemerge with retro appeal and customization, while chefs elevate global comfort dishes such as Caribbean curry bowls and upgraded instant noodles.
  • Health-oriented preferences grow, with momentum for protein add-ons, cleaner ingredient lists, allergen-friendly options, clear menu labeling, and low- or no-alcohol beverages.
  • Sustainability trends expand through local sourcing and a move toward compostable or reusable packaging, with the full report available for operators to download.