Overview
- The Comet brand went live as a digital marketplace on Monday, November 9, 2026, offering more than one million electrical products listed by roughly 2,500 third‑party sellers.
- Founder Cas Paton and OnBuy relaunched the site to act as an online shop window where participating retailers list and fulfil orders rather than Comet holding inventory.
- Paton says he has invested £10 million in the relaunch and has publicly suggested a future valuation target between £250 million and £500 million, figures that come from the owner rather than independent verification.
- The business restores Comet’s classic black‑and‑orange branding to tap nostalgia and is exploring click‑and‑collect and other retail partnerships that could bring the name back to high‑street locations.
- Comet’s rebirth follows the chain’s 2012 liquidation and job losses and signals a move toward specialist UK electronics marketplaces that may give shoppers more choice and price comparison against dominant players such as Amazon.