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Comet Relaunched as Online Electricals Marketplace

Cas Paton says the revived site will list third‑party sellers to reach shoppers through online listings, with plans to explore click‑and‑collect tie‑ups to reconnect the brand with high streets.

Overview

  • Comet, which relaunched Monday, has gone live at comet.co.uk as an online-only electricals marketplace rather than a stocked retailer.
  • The site lists more than one million products from around 2,500 third‑party sellers and is supported by a reported £10 million investment.
  • The relaunched Comet does not hold inventory and routes every purchase to the merchants that list on the platform so Comet acts as a sales channel and trusted brand.
  • Cas Paton says the business is exploring click‑and‑collect partnerships that could put the Comet name back on high‑street sites in some form, but no physical stores have reopened.
  • Comet was founded in 1933 and collapsed in 2012 after operating roughly 236 stores and leaving thousands unemployed, and the relaunch aims to tap nostalgia and a specialist focus to compete with large e‑commerce players and help budget‑conscious shoppers find household electricals.