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Comcast Names Media Spinoff 'Versant,' Outlines Growth Plans

The $7 billion portfolio of cable networks and digital assets will form a new public company, set to debut by late 2025.

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Overview

  • Versant will house cable networks like USA, CNBC, MSNBC, and SYFY, as well as digital platforms such as Fandango and Rotten Tomatoes.
  • The spinoff will focus on brand-driven digital strategies rather than launching its own streaming service.
  • Comcast will retain its broadcast network, Peacock streaming service, Universal Studios, theme parks, and Bravo.
  • Versant plans to pursue targeted acquisitions and may distribute dividends to shareholders after its IPO.
  • The company name was selected after an extensive vetting process, emphasizing versatility and a house-of-brands approach.