Overview
- CEO Tim Boyle says anyone who submits a qualifying photo of the planet’s edge will receive the company’s assets.
- Company rules define the required image as a “visible, physical end to the planet Earth,” describing an infinite drop and void, and list examples that do not qualify.
- The ad’s terms specify that “the company” means a separate entity with assets valued at $100,000, contrasting with Columbia’s roughly $3 billion market valuation.
- Reporters frame the campaign as humorous publicity, and there is no indication that anyone has produced the specified evidence.
- The stunt echoes Columbia’s family-fronted marketing and follows a November succession plan naming Peter Bragdon and Joseph Boyle as co-presidents, as coverage notes broader flat-Earth beliefs linked to online misinformation.