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Columbia Sportswear Sues University Over Solo ‘Columbia’ Merchandise

The Portland retailer is seeking injunctive relief, recalls, treble damages following what it says is a breach of its 2023 branding pact prohibiting solo use of ‘Columbia’.

NEW YORK, NEW YORK - JUNE 05: A person exits the Columbia University bookstore in Upper Manhattan on June 05, 2025 in New York City. In the latest in a series of attacks against Columbia University, the Trump administration threatened the university's accredidation after claiming the school violated civil rights laws by “acting with deliberate indifference” in allowing the harassment of Jewish students on campus, according to the U.S. Department of Education. (Photo by Spencer Platt/Getty Images)
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Overview

  • The suit, filed July 23 in U.S. District Court in Oregon, accuses Columbia University of trademark infringement, unfair competition and breach of contract after it sold apparel labeled only “Columbia.”
  • The 2023 agreement required the university to pair its name with a mascot, insignia, academic department or founding year to distinguish its merchandise.
  • Columbia Sportswear’s complaint highlights university garments in a bright blue similar to its trademark hue and featuring Nike and Champion logos that it says confuse consumers.
  • The company wants to bar all unapproved “Columbia” products, recall existing stock, donate remaining items to charity and recover three times actual damages.
  • Columbia University has declined to comment as the case moves forward alongside its $220 million settlement to restore federal research funding.