Overview
- Columbia Sportswear rolled out the 'Expedition Impossible' campaign with CEO Tim Boyle challenging believers to bring back a photo of the planet’s edge.
- In the promotional video, Boyle promises the company's assets with 'no paperwork' before a lawyer character discloses the fine print.
- Columbia created 'The Company, LLC' for the contest and says the entity holds assets valued at roughly $100,000.
- The rules demand a photo of a visible, physical end to Earth, citing examples like an infinite drop or clouds stretching endlessly.
- Entries such as cliff-top photos, cul-de-sacs, mountain shots, or stunts like a person renaming themselves 'The Edge' will not count, and no valid claim has been reported.