Overview
- George announced he will leave the athletic director post at the end of the 2025–26 academic year and transition to Special Advisor to the Chancellor and Director of Athletics Emeritus, focusing on revenue initiatives and continuing to work with football in some capacity.
- The university said it will conduct a national search for the next athletic director and will announce a hiring timeline later.
- His tenure featured record fundraising, the UCHealth Champions Center project, a return to the Big 12, national governance roles, and the headline-grabbing hire of Deion Sanders in 2022.
- Colorado is 3-7 this season and out of bowl contention; Sanders is under a five-year, $54 million extension through 2029 with a reported buyout of about $33 million.
- Analysts note the leadership change introduces uncertainty about Sanders’ long-term backing, while Sanders publicly thanked George and signaled they will continue working together once George shifts roles.