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Colombian Woman, 23, Dies After Bar’s Rapid-Drinking Challenge as Prosecutors Open Case

Prosecutors have opened a case to assess the bar’s responsibility.

Overview

  • María José Ardila died after five days in intensive care following a timed alcohol-consumption contest at Sagsa Bar in Cali that left her with irreversible brain damage.
  • Videos circulating online show her completing multiple rapid-drinking stages for a reported 1,500,000‑peso prize before collapsing during the sequence.
  • Her family alleges the venue failed to provide first aid, says friends drove her to a clinic, and reports she stopped breathing for about 17 minutes before being resuscitated.
  • The Fiscalía assigned a Unidad de Vida prosecutor, ordered evidence collection, and requested necropsy and toxicology studies by the National Institute of Legal Medicine.
  • Local health inspectors and Asobares say the bar’s permits and liquor traceability were in order, while a toxicology expert warned that accelerated drinking can trigger vomiting, bronchoaspiration, and rapid neurological collapse.