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Cologne Court Weighs Legality of Rewe App Coupon Ads Without Prices

A pending ruling could shape how retailers disclose prices in digital coupon promotions.

Overview

  • The Verbraucherzentrale Baden-Württemberg has sued Rewe, arguing app coupon ads that show only discount amounts mislead shoppers under Germany’s unfair‑competition law.
  • Judges at the Landgericht Köln heard arguments on whether omitting product prices prevents consumers from assessing real savings and thus breaches the UWG.
  • Rewe denies wrongdoing, saying the promotions highlight the app’s benefits and that the coupon value communicates the customer advantage without needing product prices.
  • The chamber’s presiding judge noted the ads appear to center on the app yet acknowledged that missing price information is important for an informed decision.
  • The court’s decision is expected on November 19, 2025, with consumer groups pointing to a prior loss for Amazon in Munich and ongoing scrutiny of Lidl and Penny as signs of broader enforcement.