Overview
- The 7th commercial chamber of the Cologne Regional Court found Rewe’s app display misleading when it showed a fixed-euro bonus without the product’s total price.
- The lawsuit by the Verbraucherzentrale Baden-Württemberg cited examples such as grapes and sparkling wine where only the bonus amount appeared.
- Judges said the presentation can undermine informed choices by nudging customers toward potentially higher prices, prompting an order to change the app’s display.
- Rewe said it acknowledges the decision and will analyze it to determine next steps, and the judgment has not yet become final.
- The case reflects a broader legal push on loyalty-app pricing, with Penny and Netto losing similar suits, other rulings requiring disclosure of the lowest price in the past 30 days, a Lidl case moving toward the Federal Court of Justice, and a claim against Edeka Südwest still pending.