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Collins Names 'Mogging' Word of the Year

Collins cited a 210% rise in 2026 and corpus analysis showing Gen Z and Gen Alpha have repurposed a term born in bodybuilding and manosphere spaces.

Overview

  • The dictionary announced the choice on Tuesday after lexicographers reviewed changing patterns in the 27‑billion‑word Collins Corpus.
  • Collins defines 'mogging' as the act of outshining or outperforming someone or something and reported a 210% increase in usage this year.
  • Lexicographers trace the term to AMOG ('alpha male of the group'), which surfaced in bodybuilding forums around 2016 before spreading through manosphere communities.
  • A viral February clip about 'frame‑mogging' and celebrity and influencer usage helped push the word into mainstream social media where younger users now use it playfully.
  • The selection highlights Collins' data‑driven method and a wider shortlist—including 'carspreading', 'ghost jobs', and 'Manchesterism'—that together show how youth online language and cultural trends reshape everyday English.