Overview

• Leading consultants cap client rosters at about 500 per year to deliver intensive, bespoke preparation for fees up to $6,000
• TikTok’s RushTok trend has turned campus recruitment into a viral competition, prompting many students to enlist paid coaching
• Some recruits report spending nearly $19,000 on outfit wardrobes for events like Bama Rush, further deepening class divides
• Securing safety support has become routine as universities station ambulances on Greek row to treat heat-related incidents during August rush
• Beyond coaching, applicants face non-refundable registration fees up to $375 at Alabama, membership dues exceeding $5,000 per semester and housing costs topping $15,000