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College Sports Commission Revises NIL Rules to Allow Profit-Driven Collectives

New guidance focuses on deal substance over entity labels to prevent collectives from circumventing the $20.5 million pay cap

The Register Guard

Overview

  • The CSC will accept NIL agreements from third-party collectives that demonstrate a valid business purpose tied to promoting goods or services for profit
  • Revised rules shift vetting from entity status to a for-profit inquiry centered on each deal’s commercial substance rather than an organization’s overall profit or loss
  • Athletes and collectives may be required to submit documentation proving an associated entity’s efforts to profit from approved endorsement deals
  • The guidance update defuses threatened litigation after plaintiff attorneys argued the initial July 10 memo misinterpreted the House settlement terms
  • Officials warn that further legal disputes could arise over Title IX impacts and defining fair-market compensation under the settlement