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College Sports Commission Names MLB’s Bryan Seeley as CEO Ahead of July 1 Launch

Replacing NCAA oversight of athlete revenues, the CSC promises 45-day compliance reviews.

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Overview

  • Judge Claudia Wilken’s approval of the $2.8 billion House v. NCAA settlement on June 6 paved the way for the CSC to become the primary enforcement body in college sports.
  • Bryan Seeley, MLB’s executive vice president of legal and operations, was appointed CEO with a reported seven-figure salary and a mandate to build investigative and enforcement teams.
  • The CSC is set to begin operations on July 1 when the settlement takes effect, taking charge of revenue sharing, roster limits and student-athlete NIL regulations.
  • The commission has partnered with LBi Software for salary cap management and Deloitte to run NIL Go, a clearinghouse to verify endorsement deals and deter recruiting incentives.
  • Under CSC procedures, compliance investigations into athlete deals are to be resolved within 45 days, reflecting a move toward faster and more decisive enforcement.