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College Football TV Ratings Cool in Week 13 as SEC, ABC Retain Lead

On3 and Nielsen figures point to a late-season pullback following a record-setting start to the 2025 schedule.

Overview

  • Texas–Arkansas on ABC led Week 13 with about 5.6 million viewers, followed by Oregon–USC on CBS with 5.43 million and Missouri–Oklahoma on ABC with 5.37 million.
  • Tennessee–Florida drew 4.8 million on ABC, Ohio StateRutgers averaged 4.1 million on FOX, and Penn State–Nebraska posted 3.1 million on NBC.
  • Nielsen tallies show SEC viewership strength through 12 weeks, with seven of the 10 most-watched teams from the conference and ABC airing nine of the 10 most-watched games.
  • Across 39 Saturday national windows through 13 weeks, ABC won 32, FOX won six in its Big Noon slot, and CBS won one.
  • Season-to-date highlights include eight games topping 10 million viewers and a Week 1 record of 16.6 million for Texas at Ohio State, while Colorado logged its first sub‑1 million audience under Deion Sanders and saw lighter attendance.
  • Ratings cited use On3’s Big Data + Panel and Nielsen measurements, with noted gaps for networks that do not purchase Nielsen ratings and potential impacts from streaming and distribution.