Overview

• College football bowl season is set to kick off with 43 games scheduled from December 16 to January 8, culminating in the National Championship Game.
• The New Year’s Six, the top-tier bowl games of the year, begin on December 29 and include the Cotton Bowl, Peach Bowl, Orange Bowl, Fiesta Bowl, Rose Bowl, and Sugar Bowl.
• The Rose Bowl and Sugar Bowl will host the semifinals for the College Football Playoff, with the winners going on to the National Championship Game on January 8, 2024.
• Brands are leveraging the bowl season to build their brands through sponsorships, with costs ranging from several hundred thousand dollars for lower-tier bowl games to tens of millions of dollars for higher profile games.
• Several players have opted out of participating in their respective bowl games, affecting the dynamics and potential outcomes of the games.