College Football Bowl Season Kicks Off Amid Player Opt-Outs and Brand Sponsorships

43 games scheduled over three weeks culminating in the National Championship Game, with brands leveraging the season for exposure and several players opting out of participation.

College football bowl season is set to kick off with 43 games scheduled from December 16 to January 8, culminating in the National Championship Game.
The New Year’s Six, the top-tier bowl games of the year, begin on December 29 and include the Cotton Bowl, Peach Bowl, Orange Bowl, Fiesta Bowl, Rose Bowl, and Sugar Bowl.
The Rose Bowl and Sugar Bowl will host the semifinals for the College Football Playoff, with the winners going on to the National Championship Game on January 8, 2024.
Brands are leveraging the bowl season to build their brands through sponsorships, with costs ranging from several hundred thousand dollars for lower-tier bowl games to tens of millions of dollars for higher profile games.
Several players have opted out of participating in their respective bowl games, affecting the dynamics and potential outcomes of the games.