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Colleen Hoover Addresses Financial Struggles as Legal Battles Surround 'It Ends With Us'

The bestselling author uses humor on social media while distancing herself from the ongoing disputes involving Blake Lively, Justin Baldoni, and Ryan Reynolds.

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(left to right) Colleen Hoover; Justin Baldoni and Blake Lively
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Overview

  • Colleen Hoover marked down all merchandise on her website to $10, claiming it is significantly below cost and joking she will end the day 'broke as s--t.'
  • Hoover referenced rumors of her retirement and employee layoffs, previously reported by DeuxMoi, while stating she cannot retire due to financial losses.
  • Blake Lively filed a lawsuit against Justin Baldoni in December 2024, alleging sexual harassment and a smear campaign during the filming of 'It Ends With Us.'
  • Justin Baldoni countersued Lively, Ryan Reynolds, and others for defamation, seeking $400 million in damages, while Reynolds recently filed a motion to dismiss the suit.
  • Hoover, who initially supported Lively, has avoided public commentary on the legal drama and removed mentions of the film and its stars from her social media.