Overview

• Colleen Hoover shared a series of Instagram videos on March 18, showing her making Diet Pepsi ice cubes and discussing deeply discounted merchandise, which raised fan concerns about her well-being.
• Fans questioned Hoover's tone and intent in the videos, interpreting her comments as unusual or sarcastic, leading to widespread online discussion.
• Hoover responded to the backlash on March 19 with a sarcastic Instagram post, calling her content 'such disturbing content' alongside a photo of a Diet Pepsi bottle.
• The posts come during ongoing legal battles between 'It Ends With Us' stars Blake Lively and Justin Baldoni, involving allegations of sexual harassment and defamation.
• While Hoover initially supported Lively in the legal disputes, she has since refrained from commenting publicly and removed related content from her Instagram.