Overview
- Collars & Co. named seven-time NASCAR Cup Series champion Jimmie Johnson a brand ambassador and will outfit LEGACY Motor Club.
- Johnson will appear in upcoming marketing campaigns and special collaborations highlighting the brand’s apparel.
- The deal builds on Collars & Co.’s sports push, which includes partnerships with Nick Faldo, Joe Buck, Tiki Barber, Greg Olsen and an Arrow McLaren IndyCar license.
- LEGACY Motor Club fields Toyota entries for Erik Jones (No. 43) and John Hunter Nemechek (No. 42), with Johnson running part-time in the No. 84.
- The announcement follows a rebound season for the team, featuring six top-five and 13 top-10 finishes, as well as Johnson’s third place in the 2025 Daytona 500, with Johnson also planning to race the 2026 San Diego street event.