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Coles Outpaces Woolworths as Profit Gap Widens and Big W Losses Bite

Customer trust and value perceptions emerged as the key divide between the rivals.

People walk past a Woolworths supermarket in the Sydney Central Business District in Sydney, Australia, May 14, 2024. REUTERS/Jaimi Joy/File Photo
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Overview

  • Coles reported supermarket sales up 4.3% to nearly $40 billion and normalised profit around $1.08–$1.1 billion for FY25, with online grocery revenue rising 24.4% to $4.5 billion.
  • Chief executive Leah Weckert credited fewer, deeper promotions and a focus on value, quality and availability for driving more visits and larger baskets, with the new year starting at 4.9% supermarket sales growth over eight weeks.
  • Coles said stock loss has been reduced to 2015 levels through camera monitoring, smart gates and trolley detection, while threatening incidents toward staff are increasing, particularly in Victoria.
  • Supermarket tobacco sales have slumped by about 30% as illicit trade expands, with a study estimating illegal products made up roughly 39% of the market in 2024.
  • Woolworths posted a 17% fall in normalised profit to $1.39 billion as Australian food underperformed and Big W lost $35 million, and its shares dropped 13% as it vowed to rebuild customer trust and simplify operations.