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Coles Lifts FY25 Profit on Value Push as Theft Falls, Online Sales Jump

The retailer credits fewer, deeper promotions for the stronger result.

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People walk past a Woolworths supermarket in the Sydney Central Business District in Sydney, Australia, May 14, 2024. REUTERS/Jaimi Joy/File Photo
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Overview

  • Supermarket sales reached about A$40 billion and normalised profit was A$1.08 billion, with total group sales reported at A$44.3 billion.
  • A value-led strategy with fewer, deeper discounts and expanded everyday low prices lifted transactions and basket size.
  • E-commerce grocery revenue rose 24.4% to A$4.5 billion, and private label expansion added 970 products and A$13.7 billion in sales.
  • Stock loss returned to 2015 levels after rollouts of skip-scan cameras, smart gates and bottom‑of‑trolley tech, though threats to staff increased, particularly in Victoria.
  • Tobacco sales fell about 30% as illicit trade grew to an estimated 39% of the market in 2024; Coles declared a 32c final dividend and guided for about 12 openings, two closures and 70 renewals.