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Coleen Rooney Overtakes Wayne as Family’s Top Earner Thanks to Booming CWR Venture and Disney+ Deal

CWR 2021’s profitability bolstered by a high-value Disney+ documentary deal reshapes the couple’s financial dynamics.

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Overview

  • CWR 2021 posted a £1.3 million profit for the year to September 2024 and held £580,000 in reserves.
  • Disney+ has confirmed filming on The Rooneys documentary series under a deal reportedly nearing £10 million, with Coleen set to earn about £5 million.
  • Coleen’s profile surged after she finished runner-up on I’m A Celebrity in autumn 2024, driving new endorsement and media contracts.
  • Wayne Rooney left his Plymouth Argyle managerial role in December 2024 and has since moved into punditry, appearing with his wife and their four sons in the new series.
  • For the first time, Coleen has become the family’s principal earner, highlighting the growing power of reality TV and streaming platforms in celebrity finance.