Cole Escola's 'Oh, Mary!' Becomes First Broadway Show of Season to Recoup Costs

The comedy about Mary Todd Lincoln has grossed over $1 million weekly and extended its run through January 2025.

The Broadway production 'Oh, Mary!' has recouped its $4.525 million capitalization, making it the first show of the 2024-25 season to do so.
Written by and starring Cole Escola, the play humorously reimagines Mary Todd Lincoln as a cabaret star in the weeks before Abraham Lincoln's assassination.
The production has broken its own box office record nine times, most recently grossing $1.225 million in a single week with an average ticket price of $171.32.
Originally slated for a 12-week run, the show has been extended twice and will now continue at Broadway's Lyceum Theatre through January 19, 2025.
The play has attracted notable celebrity attendees, including Tom Hanks, Anne Hathaway, Madonna, and Michelle Obama, during its critically acclaimed run.