Overview

• German coffee consumption averages 163 liters per person annually with no comprehensive official data on the share of cold coffee drinks.
• Iced Coffee, Iced Latte, Espresso Tonic and Cold Brew dominate summer menus in urban centers where they are marketed as quick energy boosters.
• Traditional Wiener Eiskaffee is increasingly seen by Gen Z and Millennials as a nostalgic dessert rather than a fashionable beverage.
• Influencers on Instagram and TikTok have popularized customizable cold coffee recipes featuring plant-based milks, fruit tonics and flavored syrups.
• A smaller countertrend emphasizes sustainable sourcing and artisanal craftsmanship alongside the rise of energy-focused coffee options.