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Coinbase to Roll Out American Express-Backed Bitcoin Rewards Card for Subscribers

Coinbase is rewarding purchases with bitcoin to boost its subscription-based revenue

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Overview

  • The Coinbase One Card launches this fall for U.S. Coinbase One members, with an early rollout this summer to wait-listed subscribers
  • Cardholders will earn between 2% and 4% back in bitcoin on purchases, deposited directly into their Coinbase wallets
  • The AmEx co-branded card is powered by Cardless technology and fully integrated into the Coinbase app for issuance and servicing
  • Coinbase One has surpassed 1 million members since 2023 and generated $698.1 million in subscription and services revenue in Q1 2025
  • Coinbase is also introducing a lower-cost Basic subscription tier priced at $4.99 per month or $49.99 per year to broaden its loyalty program