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Coinbase Maps 2026 ‘Everything Exchange’ Strategy, Stablecoin Payments Push, Onchain Expansion

The plan centers on a unified platform across asset classes, stablecoin payments at scale, expanded onchain tools.

Overview

  • CEO Brian Armstrong set three priorities for 2026: build a global “everything exchange,” scale stablecoin-based payments, and grow onchain adoption via Base and developer tooling.
  • Coinbase targets unified spot, futures, and options access across crypto, equities, commodities, and prediction markets, building on regulated event markets offered through Kalshi and rivaling brokerages like Robinhood and Interactive Brokers.
  • The company plans to increase the utility of USDC and other stablecoins for everyday and cross-border transactions with an emphasis on faster, lower-cost settlement.
  • Onchain efforts include expanding the Base network and simplifying access to decentralized apps, while offering “millions” of tokens through DEX connectivity without individually endorsing centralized listings.
  • The roadmap follows a December data exposure affecting nearly 70,000 users, a refused $20 million ransom demand, estimated remediation costs up to $400 million, and an arrest of a former support agent by Hyderabad Police.