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Coinbase Invests $2 Million in Ad Campaign to Engage Latino Voters

The campaign aims to promote crypto alternatives for remittances and support pro-crypto lawmakers in the U.S.. Coinbase

  • Coinbase's ad campaign highlights the benefits of using USD Coin for fee-free remittances.
  • Ads will air on Univision during Copa America and focus on key states like California and Texas.
  • The initiative addresses financial barriers faced by communities of color.
  • Stand With Crypto, an advocacy group started by Coinbase, has surpassed 1 million members.
  • The U.S. House recently passed a bill to create a new legal framework for digital currencies.
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