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Coinbase Buys $25 Million UpOnly NFT, Triggering Eight-Episode Return

The on-chain contract compels production while denying the buyer sponsorship and creative control.

Overview

  • Coinbase CEO Brian Armstrong confirmed the $25 million purchase in USDC and said UpOnlyTV is coming back.
  • The NFT entitles its holder to demand an eight-episode season, with a burn option that would start a new season within three months.
  • The listing’s terms state the buyer receives no ad rights, sponsorship placement, or editorial input, and the hosts may ignore or mock the buyer.
  • Reports note the exchange paid above the listed price, with some coverage citing a $5 million premium.
  • The high-profile buy drew attention as users reported Coinbase service outages, and observers framed the move as an NFT-driven media experiment.