Particle.news
Download on the App Store

Coinbase Buys $25 Million UpOnly NFT, Compelling an Eight‑Episode Return

The on-chain token functions as a contract that triggers production but withholds sponsorship and creative control from the buyer.

Overview

  • Coinbase CEO Brian Armstrong confirmed the acquisition on X, and on‑chain data shows a 25 million USDC payment to Jordan “Cobie” Fish.
  • The NFT’s terms let the holder require eight new UpOnlyTV episodes, and its metadata describes a burn condition that could start a season within three months.
  • Reports say Coinbase paid above the listed price, with one outlet pegging the purchase at $5 million over the ask.
  • The hosts retain editorial independence under the token’s language, which explicitly allows them to ignore or mock the buyer and grants no ad or sponsorship rights.
  • The purchase landed as Coinbase handled reported service disruptions linked to AWS and Base, shifting online attention to the podcast’s revival.