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11h ago

Coinbase Adds BNB to Listing Roadmap and Launches ‘Blue Carpet’ for Token Issuers

The intent-only move sets up a potential listing subject to liquidity, technical and compliance checks as exchanges face scrutiny over listing practices and fees.

Coinbase adds BNB to asset roadmap
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Overview

  • Coinbase Markets added BNB to its public roadmap at 4:45 p.m. UTC on Oct. 15, roughly 30 minutes after unveiling The Blue Carpet issuer program.
  • Trading is not enabled and will be announced separately once sufficient market-making support and infrastructure are confirmed, with Coinbase warning users not to deposit BNB before an official notice.
  • The Blue Carpet offers direct access to Coinbase’s listings team, asset-page update requests, referral discounts such as MiCA support and market‑maker matching, and limited Coinbase One seats, with applications and listings free and no required ancillary purchases.
  • The step follows a public dispute over alleged listing fees, including comments from Limitless Labs’ CEO that Binance denied, and Jesse Pollak’s statement that exchange listings should cost 0%.
  • BNB briefly rose after the roadmap post before easing with the broader market, and CZ later urged Coinbase to list more BNB Chain projects as Coinbase reiterated that roadmap inclusion does not guarantee a listing.