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Coinbase Acqui-Hires Sensible Founders to Lead On-Chain Consumer Strategy

The hire targets Coinbase’s user-experience gap in bringing DeFi to everyday customers.

Overview

  • Coinbase confirmed on Sept. 9 that it has acqui-hired Jacob Frantz and Zak Salmon, the co-founders of yield platform Sensible.
  • Sensible will wind down in October as Frantz and Salmon take over key product teams focused on on-chain consumer efforts.
  • Founded in 2022 with backing from Coinbase Ventures and Dragonfly, Sensible built intuitive yield products that combine staking rewards with DeFi protocols.
  • The deal is Coinbase’s seventh acquisition of 2025, following team integrations from Deribit, Spindl, and Iron Fish.
  • Frantz and Salmon said the move accelerates their mission and cited alignment with Coinbase leaders Aklil Ibssa, Max Branzburg, and Ben Shen.