Coffee Mate’s Piña Colada Creamer Becomes Unexpected Star in 'The White Lotus' Finale

Nestlé embraces the surprise spotlight while responding to social media buzz and criticism from Duke University.

Coffee Mate's piña colada-flavored creamer, launched in collaboration with HBO's 'The White Lotus,' became central to a dramatic twist in the show's season three finale.
Nestlé executive Daniel Jhung confirmed the company was unaware of the creamer's pivotal role in the storyline prior to the episode airing.
Following the finale, Coffee Mate's marketing team quickly responded with a humorous Instagram post, 'Well this is awkward,' which gained significant traction online.
Nestlé views the collaboration as part of a broader strategy to take creative risks and align with pop culture to engage younger audiences.
Duke University criticized the show for using its logo in a controversial scene, raising broader questions about brand representation in entertainment.