Overview
- The Coffee Canopy Partnership, led by JDE Peet's with Tchibo and traders Louis Dreyfus Company, Sucden, Neumann Kaffee Gruppe, Touton, and Sucafina, will use Airbus satellites and AI to map coffee and nearby forest loss.
- The pilot focuses on East Africa, covering Ethiopia, Tanzania, Kenya, Uganda, Burundi, and Rwanda across about 1.2 million square kilometers.
- The team plans a 2020–2021 baseline of coffee fields and a 2024–2025 update that flags new plantings and any forest change, then publishes both on an open mapping platform.
- The effort targets a key EU rule that blocks goods grown on land counted as forest after December 2020, with enforcement starting December 30 for large firms and June 30, 2027 for smaller ones.
- The pilot has backing from the UK foreign aid office and an FAO endorsement, and the group says a 2027 global rollout depends on validated data, local partnerships, and added funding.