Overview

• Coco Gauff announced the creation of Coco Gauff Enterprises, a management firm aimed at giving her greater control over her career and expanding her impact beyond tennis.
• The move ends her long-standing association with Team8, the sports agency founded by Roger Federer and Tony Godsick, and begins a new partnership with talent agency WME.
• Gauff emphasized that tennis remains her primary focus despite her growing involvement in business, philanthropy, and advocacy initiatives.
• Ranked No. 3 in singles and the highest-paid female athlete in 2024 with $34.4 million in earnings, Gauff has built a robust endorsement portfolio with brands like New Balance, Rolex, and Naked Smoothies.
• The announcement follows a disappointing Miami Open performance, but Gauff looks ahead to the clay season, where she has historically excelled.