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last mo.

Coco Gauff Launches Management Firm to Expand Career Beyond Tennis

The 21-year-old tennis star ends her partnership with Team8 to establish Coco Gauff Enterprises, partnering with WME to pursue business and philanthropic ventures while prioritizing her athletic career.

Tennis - French Open - Roland Garros, Paris, France - May 29, 2022 Coco Gauff of the U.S. during her fourth round match against Belgium's Elise Mertens
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Overview

  • Coco Gauff has officially launched her own management firm, Coco Gauff Enterprises, to take greater control of her career and broaden her influence beyond the tennis court.
  • The new venture marks the end of her 12-year partnership with Team8, the agency co-founded by Roger Federer and Tony Godsick.
  • Gauff’s firm will collaborate with William Morris Endeavor (WME), a prominent agency known for representing top athletes and entertainers, including Serena Williams.
  • Despite her entrepreneurial ambitions, Gauff has reaffirmed that tennis remains her primary focus as she prepares for the upcoming clay season.
  • The move follows a challenging performance at the Miami Open, where Gauff aims to regain momentum and capitalize on her strengths in the clay-court tournaments ahead.