Overview
- Coca‑Cola published three holiday spots on YouTube, including an AI remake of its 1995 "Holidays Are Coming" truck ad.
- Viewers highlighted continuity issues such as trucks changing shape and gaining or losing wheels, along with other uncanny moments.
- Company leaders defended the strategy, with AI chief Pratik Thakar saying craft improved markedly and production partner PJ Pereira praising the brand’s willingness to adopt new tools.
- Testing firms reported strong results: System1 gave the ad its top brand‑growth score, while DAIVID found high attention and memory but lower positive emotion and slightly elevated mistrust.
- Production involved Silverside and Secret Level, roughly 100 staff and five AI specialists using OpenAI’s Sora, Google’s Veo 3 and Luma AI, reflecting a wider shift as analysts say about 30% of U.S. ads use generative tools, projected to reach 39% by 2026.