Overview
- Braun, 57, is a three‑decade company veteran and current chief operating officer who will take the top job as Quincey moves to executive chair.
- He previously led Coca‑Cola units in Brazil and Latin America and held senior roles in China and South Korea, spanning supply chain, marketing and bottling operations.
- Braun said he will work closely with the Coca‑Cola system and independent bottlers to sustain momentum and unlock future growth.
- The transition comes as the beverage giant navigates softer demand in the U.S. and Europe, shifting consumer preferences and regulatory scrutiny that are pressuring product strategy.
- Shares were little changed in after‑hours trading following the announcement, as analysts highlighted continuity and the need for further diversification beyond carbonated drinks.