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Overview
- Henrique Braun, 57, will assume the role of global chief executive on March 31, 2026.
- James Quincey, CEO since May 1, 2017, will transition to executive chairman and remains board chair.
- Braun is a U.S. citizen born in California and raised in Brazil who joined Coca‑Cola in 1996 and most recently served as director of operations overseeing all operating units.
- In a company statement, Braun said he aims to sustain the system’s momentum and unlock growth in collaboration with bottlers.
- During Quincey’s tenure, Coca‑Cola reversed a long sales decline and its shares gained over 60%, compared with nearly 190% for the S&P 500 over the same period.