Overview
- Balat’s appointment was announced on November 1, 2025, and he has begun assuming the role.
- He will oversee collaboration with the eight bottling partners that comprise the Industria Mexicana de Coca‑Cola, linked to roughly 2% of Mexico’s GDP and 1.7 million jobs.
- With 28 years in the Coca‑Cola system, his experience spans Mexico, the Andean region, Southeast Asia and a global sustainability vice‑presidency.
- His stated priorities include driving transformation, strengthening sustainability and advancing inclusive growth, describing the move as a return home.
- Before this role, he led Coca‑Cola’s Latin America Zone Center from Costa Rica starting in 2023, supervising operations across 32 countries.