Overview

• The 2026 revenue package proposes raising the sugary‑drinks levy to 3.08 pesos per liter from 1.6451, with lawmakers expected to take it up this week.
• Coca‑Cola representatives and industry groups opposed the hike at an Oct. 7 congressional forum, with the company’s public affairs chief criticizing the inclusion of beverages sweetened with non‑caloric sweeteners.
• Civil‑society groups reported that Coca‑Cola distributors delivered ANPEC‑signed notices urging thousands of corner stores to stage brief closures on Oct. 3 in protest.
• A DINAMIA national survey found 56% support for increasing the tax, rising to 83% if revenues fund prevention and health care in vulnerable communities.
• Peer‑reviewed studies link Mexico’s 2014 tax to reduced purchases, while WHO, UNICEF, the World Bank and the OECD endorse such measures, and more than 1,000 health professionals now urge a higher 5‑peso rate with annual adjustments.