Coca-Cola's Q3 Revenue Falls But Surpasses Expectations Amid Price Hikes

Despite a 1% revenue drop, Coca-Cola beats Wall Street forecasts with strategic pricing but faces challenges from declining sales volumes.

Coca-Cola's third-quarter revenue decreased by 1% to $11.9 billion, exceeding analyst predictions of $11.6 billion.
The company raised prices by 10% during the quarter, which helped offset a 1% decline in unit case volumes.
Coca-Cola Zero Sugar sales rose by 11%, contrasting with declines in other product categories like juice, dairy, and sports drinks.
CEO James Quincey noted economic pressures on consumer spending but expects potential volume growth with smaller price hikes in the future.
Coca-Cola shares fell by 2% following the earnings report, despite a 15% increase in stock value over the year.