Overview
- The company released two AI reimaginings of its 1995 'Holidays Are Coming' spot on Nov. 3, with ads slated for about 140 countries and a 'Fantastical' version running only in the United States.
- Coca‑Cola partnered with Secret Level and Silverside AI, and the studios shared behind‑the‑scenes material as participating artists defended the project’s human oversight and craft.
- Viewers flagged continuity glitches such as trucks changing shape and gaining or losing wheels, prompting fresh criticism of generative video quality and consistency.
- Coca‑Cola’s generative AI lead Pratik Thakar said the technology’s adoption is irreversible and asserted this year’s craftsmanship is significantly improved over last year.
- Industry data from the IAB shows AI already powers nearly one‑third of connected‑TV, social, and online video ads, while public reaction also referenced Coca‑Cola’s July plan to close five U.S. sites affecting roughly 900 jobs.